Photo Plan Casa PaMa

The calling card: a sweeping coastal landscape of the Costa Blanca in warm evening light, a bay with a turquoise sea, a recognisable rock or headland, a white village against the hillside. Aspiration, not a catalogue: no people prominently in the frame. Keep the centre and the bottom edge visually calm: the white title and the search form sit on top of them. Because About us uses a tall, narrow crop, the main subject must sit vertically around the centre.

An inviting moment of conversation: two coffee cups on a terrace table with the coast blurred behind them, or Paul and Marinda talking at a table, shot over a shoulder. Warm and close, with plenty of calm in the frame, the page title sits in the middle of it and the contact form slides over the bottom edge.

From a high vantage point over a coastal town: white rooftops, the bay, mountains in the background, the feeling of "I could live here". Morning or evening light. No people needed. Place the most interesting part (village, headland) left of centre: on the right, the text card slides over the image.

The feeling of having arrived: a bunch of keys and two espresso cups on a terrace table with the sea blurred in the background, or Marinda going through a folder of documents with clients at the kitchen table. Homely, warm, shot up close.

A calm advisory conversation at a light-coloured table: laptop, notepad, coffee, shot from the side or over the shoulder, faces do not need to be sharp. Serene and uncluttered. No calculator-and-paperwork cliché and no stacks of documents.

A well-kept villa in evening light, gate or front door invitingly open, perhaps Paul welcoming buyers on the driveway, small in the frame. The house plays the lead role and sits right of centre; on the left, the sky or garden stays calm for the text card. No for-sale sign from another agency in the frame.